![]() What You'll Do Collects data to measure & analyze return-on-investment across several key marketing and business initiatives Perform campaign data analysis to understand the lift & ROI associated with each program to aid in the development of future strategies Provide recommendations on analytical methodologies and frameworks to be utilized for various analytical projects Work with cross-functional teams on the day-to-day execution of analytics projects & initiatives Generate reports, documentation, and insights as part of the analysis process. ![]() Provides reports, dashboards, and ad-hoc analyses with recommendations. Defines success metrics, makes assessments of marketing channels and operations, and helps with marketing campaign optimization efforts. Supports integrated media and channel team members in the execution of the marketing strategy and analytics. Drives analysis of marketing campaigns and initiatives to identify tactics for optimizing marketing, marketing efficiency, and marketing effectiveness. ![]() Our Digital Analyst will be a key part of our Media Solutions team, responsible for assisting with program development, campaign optimization opportunities, and possible testing activities. Description Fully remote for 12 years, Goodway has an award-winning virtual culture, and is growing! This position can be located anywhere in the United States but will be serving our East Coast teams so EST is ideal.
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